Turning Cultural Heritage into sustainable tourism
History in Action
History in Action is a heritage experience consulting firm that believes every community has a unique heritage with stories driven by their culture and physical environments. By facilitating collaboration between invested stakeholders heritage tourism can become a community beacon, sense of pride and an economic solution.
"Whether seeking a full-service program or one aspect of the cultural heritage tourism spectrum, History In Action offers a proven, results-driven process customized to meet each client’s needs, with tailored deliverables for positive outcomes. Ask HiA how we can help you with these cultural heritage tourism services."
Our services
Heritage Tourism Assessments
HIA will provide an in-depth analysis, by identifying the existing tourism conditions in your community or heritage area. The HIA team will help define the target market(s) and recommend specific initiatives and strategies to implement either changes to existing programs or development of new programs. This allows you to lay the foundation for strategic planning. Whether it’s program development, increased marketing campaign efforts or a reliable community stakeholder strategy.
Heritage Tourism Strategic Planning
HiA will work with your team to develop and implement an effective and sustainable plan for success – whether you lead a government agency, private organization or a non-profit. HiA will facilitate the conceptualization of the tourism partners’ vision; help define cultural heritage tourism goals, and provide strategies and recommend actions to achieve sustainable tourism planning and development. This includes stragegies for stakeholders, volunteers, programs and marketing.
Heritage Tourism Marketing Strategies
One of the most important aspects of a destination is its branding. By investing in a well-crafted marketing campaign, you’ll be able to build a brand that people recognize, attract visitors, and even entice investment and partnerships. All the while taking into consideration the sustainability of your tourism asset. Whether this is through traditional marketing; earned media and advertising or more organic strategies, thoughtful planning can both bring visitors to your site while protecting its cultural integrity.
Community Stakeholder + Volunteer Program Management
The team at HiA will collaborate with your community, public and private partners, local municipalities, tourism professionals, and other relevant stakeholders to identify a unified goal, strategy and implementation plan to reach a heritage tourism goal that supports sustainable tourism, economic revenue and community pride. Whether it’s running community stakeholder meetings or launching a volunteer program strategy, HiA’s goal is to bringing everyone to the table with a vision and plan to accomplish the common goal.
Placemaking + Storytelling + Program Development
At HiA our goal is to help you strengthening the connection between the people in your community and the places they share. Placemaking through storytelling and program development inspires people to collectively reimagine and reinvent public spaces as the heart of every community. By creating a collaborative Placemaking process we can shape our public realm in order to maximize shared value. Placemaking facilitates patterns of use, paying particular attention to the physical, cultural, and social identities that define a place.
Creating a Digital Business Model for Heritage Tourism Success
HiA will work with your team to develop a holistic approach to your businesses digital landscape, with website design, keyword research review generation, paid advertising, social media management and real-time reporting through analytics. Whether you need a program completely automated or one your team can manage, our digital approach includes everything your business needs to establish its brand online, generate new business, cultivate relationships with existing customers, and gain a competitive advantage.